The High Roller is a ride in which guests travel at low speed which never stops turning in enclosed 225 square foot glass cabins which guarantee a great view. The entire ride takes about 30 minutes. The cabins are mounted outboard of the rim of the wheel and individually turned by electric motors to keep the floor horizontal throughout each 30-minute rotation

The ride provides tourists and locals alike the ride of a lifetime. The ferris wheel is the crown jewel of The LINQ, the Strip's all-new outdoor shopping, dining and entertainment district.

Parallel to Las Vegas Boulevard, the ferris wheel has more than 2,000 LED lights of ever-changing colors and display a nightly glorious light show. High Roller is illuminated nightly at sunset and stay on until early morning.